Ten Important SEO Tips
The point of having a website is to be outspoken and found by as many people as possible and not knowing the language of a search engine, Google or Yahoo, makes finding a site as difficult as searching for a needle in a haystack.
There are many things a site owner can do to make search engines fall in love with his/her site, but consider these 10 for starters.
Be bold — Bold some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.
Deep linking — Make sure you have links coming in to as many pages as possible, because that tell a search engine that you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.
Become a foreigner — Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?
Social bookmarking — Make it easy for your visitors to social bookmark your website, creating important links that the search engines value.
Newsletters — Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.
First come, first served — If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won’t follow additional links to the same page.
Multiple domains — If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way.
Article exchanges — You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links.
Titles for links — Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.
Not anchor text — Don’t overdo the anchor text. You don’t want all your inbound links looking the same, because that looks like automation – something Google frowns upon.
Site map — A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks.
